Persona 1:1. Name: Anna Ivanova
2. Core demographic information:
Age: 35
Gender: Female
Occupation: Diplomat, digital diplomacy specialist
Location: Moscow, Russia
Level of education: MA in International Relations
Professional experience: 8 years at the Ministry of Foreign Affairs, specialization in digital diplomacy and public diplomacy
3. Primary goals and motivations:
- Aspiration to improve the country’s image through digital platforms
- Desire to increase the effectiveness of communication with foreign partners via social media
4. Main challenges and pain points:
- Lack of tools to analyze the effectiveness of digital campaigns
- Difficulties in coordinating public messages across different government agencies
5. Daily activities:
- Participation in online conferences on digital diplomacy
- Analysis of international audience reactions to social media posts
- Development of strategies to improve engagement with foreign media
6. Persona quotes:
- "Digital diplomacy is not just a trend — it is a necessity in today's world."
- "We need tools that help measure the impact of our publications on international audiences."
Persona 2:1. Name: John Smith
2. Core demographic information:
Age: 42
Gender: Male
Occupation: Ambassador to the UN
Location: New York, USA
Level of education: PhD in Political Science
Professional experience: 15 years in diplomacy, including leadership positions in international organizations
3. Primary goals and motivations:
- Strengthening international cooperation through digital platforms
- Desire to use technology to enhance transparency in diplomatic processes
4. Main challenges and pain points:
- Lack of unified standards for digital diplomacy across countries
- Risks related to cybersecurity and leakage of confidential information
5. Daily activities:
- Participation in international summits and negotiations
- Working with analytical reports on the impact of digital technologies on international relations
- Coordinating public messaging for the United Nations
6. Persona quotes:
- "Digital diplomacy must be secure and transparent."
- "We must use technology to make diplomacy more accessible to everyone."
Persona 3:1. Name: Sofia Müller
2. Core demographic information:
Age: 33
Gender: Female
Occupation: Digital security expert
Location: Berlin, Germany
Level of education: MA in Cybersecurity
Professional experience: 7 years in cybersecurity, specializing in data protection within diplomatic institutions
3. Primary goals and motivations:
- Ensuring the security of digital communications in diplomacy
- Desire to develop standards for protecting confidential information
4. Main challenges and pain points:
- Insufficient resources for implementing advanced cybersecurity technologies
- Difficulties in coordination between different agencies
5. Daily activities:
- Analyzing cybersecurity threats to diplomatic institutions
- Developing data protection recommendations
- Participating in international cybersecurity conferences
6. Persona quotes:
- "Security of digital communications is the foundation of modern diplomacy."
- "We must protect our data to maintain the trust of international partners."
Persona 4:1. Name: Ahmed Al-Farisi
2. Core demographic information:
Age: 50
Gender: Male
Occupation: Minister of Foreign Affairs
Location: Riyadh, Saudi Arabia
Level of education: MA in International Relations
Professional experience: 20 years in diplomacy, including leadership positions at the Ministry of Foreign Affairs
3. Primary goals and motivations:
- Strengthening the country’s image on the international stage through digital platforms
- Desire to use technology to improve interaction with foreign partners
4. Main challenges and pain points:
- Shortage of qualified personnel to work with digital tools
- Risks related to cybersecurity and leakage of confidential information
5. Daily activities:
- Participation in international negotiations and summits
- Working with analytical reports on the impact of digital technologies on international relations
- Coordinating public messaging for the Ministry of Foreign Affairs
6. Persona quotes:
- "Digital diplomacy is the key to success in the modern world."
- "We must invest in technology to remain competitive on the international stage."
Persona 5:1. Name: Maria Gonzalez
2. Core demographic information:
Age: 29
Gender: Female
Occupation: International relations analyst
Location: Madrid, Spain
Level of education: MA in International Relations
Professional experience: 5 years at a think tank, specializing in digital diplomacy and media analytics
3. Primary goals and motivations:
- Analyzing the impact of digital technologies on international relations
- Desire to develop recommendations to improve the country’s digital strategy
4. Main challenges and pain points:
- Lack of data to assess the effectiveness of digital campaigns
- Difficulties in interpreting international audience reactions to publications
5. Daily activities:
- Analyzing data from social networks and media platforms
- Preparing reports for the government on digital diplomacy
- Participating in research on the impact of digital technologies on international relations
6. Persona quotes:
- "Digital diplomacy is not only about publishing content, but also about analyzing its impact."
- "We need more precise tools to measure the effectiveness of our strategies."